01
ENLISTMENT OPEN · WE LAUNCH AUG 10 // Season 1

Fire Team
Battles

Kickoff Aug 10 · Dad Unit / Mom Unit · Male // Female // Co-ed
Your squad vs every team dumb enough to face you

A six week team competition inside the Dad Unit and Mom Unit fitness apps. A fire team is just your crew: five or more people who agree to show up for each other. Every week your team scores in five events. Six weeks of scores stack up against every other team in the season.

5+
per team
6
weeks
1
winner
Take the Quiz Season 1 is free. You pay nothing beyond your app membership.
// The Rundown

How the season works

The competition is simple. Normal life, counted, and scored against every other team.

01

Build your fire team

Five people minimum, no maximum. Male, female, or co-ed. Everything is scored on your team AVERAGE per member, so a squad of 5 can absolutely take down a squad of 50. Bring everybody: your buddies, your brother, the neighbor who's been talking about getting back in shape. Every member who shows up makes your team stronger.

5 minimumno ceilingscored on average
02

Five events, every week

Steps. Habits, meaning the daily stuff you told the app you'd do. Workouts. Nutrition, meaning you logged it and hit your numbers. And a Saturday challenge, one workout everybody does, same one, whole community. Showing up scores it, whether you go full speed or scale it down.

Magnitude counts. 22,000 steps beats 10,001. This isn't just about ticking the box, it's about how hard you tick it.

stepshabitsworkoutsnutritionsaturday
03

One event pays double

All five events score every week, and one of them pays double. Which one gets revealed Monday morning, so nobody plans their week around their strong suit.

2x revealed every Monday
04

Week 1: the Perfect Week bonus

Week 1 is all hands. Every member who posts a perfect week, every habit ticked every scheduled day, multiplies the whole team's week 1 points. Full roster perfect means DOUBLE points. The season can be won or lost in the first seven days.

05

Sunday night: the Battle Brief

Every Sunday night your team chat gets the Battle Brief from Sgt Gainz: the scoreboard, the week's MVP, the biggest mover, and THE SHIT LIST. Post a zero in any event and your name goes on it. Every week. No exceptions.

W1Aug 10
W2Aug 17
W3Aug 24
W4Aug 31
W5Sep 7
W6Sep 14
ChampionSep 20
// The Pot

Winner takes all

Everyone on the winning team. Not just the captain.

30 days free

A free month of Dad Unit or Mom Unit for every member of the champion team.

Founding badge

A permanent Season 1 champion badge on your account. The first badge ever issued only gets issued once. It sits on your account forever.

Bragging rights

Season bragging rights that never expire. Every future season, you were first.

// The Buy-In

Season 1 costs you nothing more than your app membership.

No entry fee. No buy-in. Six weeks of battle for the price of two months of the app ($24.99/mo). Future seasons won't say that. Season one will never be this cheap again.

// How To Get In

Three steps. No tryout.

Dads use Dad Unit, moms use Mom Unit, and the battles run across both. Same season, same scoreboard.

01

Get the app

Download Dad Unit or Mom Unit and set up your profile.

02

Pick your door

Open Fire Team Battles from the home screen (click on the banner up top). Start your own team and pull your buddies in, join a team with the invite code someone sent you, or tell us your state and we'll put you on a team near you. Nobody sits out for lack of friends.

03

Show up Aug 10

That is the whole strategy. Walk, lift, log your food, tick your boxes, and don't let your team down.

// Straight Answers

What people ask before they're in

What does it cost?

The season is free. You pay for the app, and that's it. Six weeks of competition costs you two months of your regular app membership ($24.99/mo). Future seasons may carry a buy-in, so season one will never be this cheap again.

Which app do I download?

Dads get Dad Unit. Moms get Mom Unit. The battles run across both apps, so co-ed teams work fine. One season, one scoreboard.

Do I need to already be in shape?

No. Look at the events: walking, logging your food, ticking daily habits, showing up on Saturday. The one standard is training: a minimum of 3 lifting days per week. The app gives you the plan. You bring the effort at your level.

What if I don't have four friends who'll do this?

That's what Assign Me is for. Tell us your state and we place you on a team near you. Most people can't produce four willing friends. Nobody sits out for lack of them.

What about progress photos?

Week 1 and the final week, required. During the season it's just a box you tick on Mondays. Six weeks from now you'll want the before photo, trust us.

What if I miss the Aug 10 kickoff?

Rosters lock at the end of week 2. After that the field is the field. If you're reading this before Aug 23, there's still a door, but every week you wait is points your team never gets back.

// Enlist

Lock in your spot

Five quick questions so we know who's showing up. Lock in your spot at the end. Takes about a minute.

01 // 07

// THE ENEMY

What's beating you right now?

You already know you need this.

Six weeks. Your crew against everybody. A badge that never comes around again. Get the app, pick your door, and show up Monday, August 10.

Take the Quiz We launch Monday, August 10.

Get the app. Show up. TTFB.Tick The F*cking Boxes.

Take the Quiz · Kickoff Aug 10