Lose 20 to 30 lbs of Fat, Build Real Muscle, and Become the Man Your Family Looks Up To. In 90 Days.
Real 1-on-1 coaching with a plan built only for you, backed by the accountability of a team that won't let you quit. For high-performing dads who don't need more information; they need structure and standards.
Private coaching. Team accountability.
Real dads. 90 days.
Same men, 12 weeks apart. This is what structure and accountability actually do.
The real reason you're stuck
You don't have an information problem. You have an implementation problem.
You could pull a good-enough workout off ChatGPT right now. If information was the issue, you'd already be shredded. You're not. Real life has no standards, so you have to build them.
You spend your day locked in on your business, your family, your faith. Your own health takes the back seat. For a lot of guys it takes the trunk.
It's not that you're weak or lazy. Modern life is built to make you comfortable, and the tax of comfort is mediocrity. You don't rise to your potential. You fall to the standard of your environment.
Dad Unit is that environment.
Structure that makes execution automatic
For 12 weeks you train hard, check in daily, and execute inside a small Fire Team of committed dads. It's a lot like playing college sports again. Except it's remote, and the sport is getting jacked and shredded.
Training built for you
Customized to your level, your schedule, and the equipment you actually have. No guesswork. You open the app and execute.
Nutrition made simple
Clear, simple, sustainable. No starving, no spreadsheets. A plan that fits a busy dad's real life.
Daily check-ins and visible progress
Your numbers get tracked. Your progress is visible. Standards get enforced, not suggested.
Your own coach and a Fire Team behind you
This is 1-on-1 coaching. Your coach knows your name, your numbers, your goals. The Fire Team is your accountability. Don't show up and you'll hear about it. No ghosting. No coasting.
Three steps. No guesswork.
Apply
Answer a few questions so we know your goals and make sure you're a fit. Takes about 3 minutes.
Get your plan and your Fire Team
We build your custom training and nutrition plan and put you on a small team with your own coach.
Execute for 90 days
Train, check in daily, and follow the standard. Your coach and your Fire Team keep you on track.
Everything you get in your 90 days
Real dads. Real results.
Straight from the men inside Dad Unit.
Built by a Special Forces medic who's trained Hollywood A-listers
Shawn has been training people since his days as a Special Forces medic. That's 15 to 20 years, including a stretch in Hollywood getting A-listers like Matt Damon and Pedro Pascal screen-ready. Then COVID hit. The gym closed, his built-in structure disappeared, and for the first time he felt exactly what his out-of-shape buddies had been living. So he rebuilt his own system from scratch. Dad Unit is that system, built for men who lead at home, at work, and in their faith.
Is this you?
Not everyone gets in. Selection keeps the standard high for the whole Fire Team.
This is for you if...
- You're a dad who knows he's capable of more
- You're tired of drifting and starting over
- You can afford to invest in your health
- You'll actually show up and do the work
- You want a Fire Team, not just another app
This is NOT for you if...
- You're looking for a magic pill or a shortcut
- You want to "think about it" forever
- You won't commit 90 days to yourself
- You'd rather coast than be held accountable
- You're not willing to be coached
100% Money-Back Guarantee
Follow the program and don't get results? You don't pay. The risk is ours, not yours. All you do is show up and put in the work.
Questions dads ask before applying
Is this just "group coaching"?
No. This is 1-on-1 coaching. Your training and nutrition are built for you, your level, your schedule, your goals, and you get your own coach. The Fire Team isn't the product. It's your accountability. You get the personal attention of private coaching plus a team that makes sure you actually follow through. Most guys quit when they're alone. You won't be alone.
I'm slammed with work and family. Do I really have time for this?
That's exactly who this is built for. Your training fits your schedule and your equipment, and the system is built to remove friction so showing up gets automatic. Most dads waste more time than this takes. You'll just stop wasting it.
Can't I just do this on my own?
Sure. People get in shape on their own all the time. It just takes longer and it's harder. High performers pay for speed and expertise. That's what you get here: a proven system and a Fire Team so you're not white-knuckling it alone.
What if I'm out of shape or older than the other guys?
Your plan is built for your level, not somebody else's. The teams are full of dads from every background: former athletes, founders, pastors, leaders. The only requirement is that you show up.
Why is it an application instead of just signing up?
Because the standard of the Fire Team is everything. Only dads who are ready to commit get in, so the team stays strong and everybody gets results. The application takes about 3 minutes.
What does it cost?
You'll get pricing right after your application, once it's clear your goals are a fit. It's an investment in a proven, guaranteed system, and it's backed by the results guarantee.
Put yourself in an environment that makes you the man you want to be.
If you're a dad who's tired of drifting, and you want real structure, real accountability, and a Fire Team that keeps you sharp, Dad Unit was built for you.
Apply for Selection Limited Fire Team spots. Apply now to claim yours.Apply. Commit. TTFB.Tick The F*cking Boxes.