Dad Unit
We don't just build bodies, we sharpen men. This is for busy Dads who refuse to let their health be the weak link.
REAL DADS. REAL TRANSFORMATIONS.
These are former athletes, founders, CEOs, pastors, lawyers—leaders of all kinds. It doesn't matter what your goal is, whether you need to burn fat, build muscle or just level up your fitness and maximize potential–the Dad Unit can get you there
FROM SPECIAL FORCES TO HOLLYWOOD TO BUILDING THE DAD UNIT
Shawn Vance is a former Green Beret medic and celebrity personal trainer who founded the Dad Unit after seeing the same pattern everywhere he worked: high-performing men taking care of everyone but themselves.
The Dad Unit brings elite structure, accountability, and brotherhood to fathers who want to stay sharp, strong, and fully present — at home and at work.
WHAT THE UNIT HAS TO SAY
You don't have to take our word for it. Hear directly from the men who stepped into the arena, followed the mission, and leveled up in every area of their life.
This isn't another cookie-cutter program. Your training and nutrition are customized to you—your level, your schedule, and your equipment. You train inside a small, committed team with weekly calls and daily check-ins.
Workouts
Customized training plans tailored to your goals, injuries, and schedule. Whether you're in a garage gym or a fancy one with eucalyptus towels–we'll meet you there and level you up.
Nutrition
Simple, sustainable strategies built for real dads. No crash diets. No starvation. Just science-backed strategies.
Mindset
Fortify your headspace with daily check-ins and a squad that won't let you quit. Discipline starts between the ears.
Brotherhood
This is iron sharpening iron...while pumping iron. You'll be assigned to a squad of elite dads who push, roast, and carry each other through the fire.
Gamification
Leaderboards. Weekly challenges, Bragging rights. It's not just fitness–its a competition. And yes, there will be memes.
Don't Think. Just Execute
Your mission is clear: follow the plan. We deliver your workouts and nutrition strategies. You show up and go to work. No guesswork. No wasted reps. Just execution.
100% Money-Back Guarantee
Do the work, and you'll be unrecognizable in 90 days. If you follow the mission and don't get results–we'll refund every cent. We're not hoping this works. We know it does.
Daily Accountability
There's no hiding in this unit. You're either doing the work and getting results–or our team is roasting your ass in the team chat. Show up, or get flamed. Simple as that.
Events
Every quarter, we bring the unit together for real-world connection—retreats, live workouts, and guest speakers who sharpen your mindset, leadership, and purpose. This isn't just online—it's a movement.
Spots are limited. Apply now.
Discipline isn't the problem - environment is.
Most dads fail not because they lack discipline, but because they lack the right environment. The Dad Unit creates an environment where execution becomes automatic.
Customized to You
Your training is built around your schedule, equipment, and fitness level.
Team Accountability
You train inside a small team. Weekly calls. Daily check-ins. A coach who won't let you coast.
Proven System
This is the same system that's transformed hundreds of dads—former athletes, founders, executives, and leaders of all kinds.
Real Results
Most guys drop 20-30 pounds of fat while building muscle in 90 days. The transformation is real.
If you're a dad who knows he's capable of more, who's tired of starting and stopping, and wants real accountability—the Dad Unit was built for you.
WHAT IT'S LIKE IN THE TRENCHES
You'll train with dads who get it. Who push you. Roast you. Celebrate you. And never let you quit.
This Is a High-Standard Environment
You're a Family Man
You love your family. You take responsibility for your health and how you show up at home.
You're Consistent
You show up consistently. Not perfectly. Even when life gets busy.
You're Engaged
You participate, engage, and stay involved instead of lurking or disappearing.
You're Committed
You're committed to a goal you actually care about. Not just trying. Not hoping. Committed.
If this resonates, take the next step and apply for Selection.
Leadership, Discipline, and Standards That Actually Hold
Shawn Vance is a former Green Beret, elite performance coach, and founder of the Dad Unit. He speaks on building discipline through environment, leading with consistency, and creating standards that don't fade when motivation does.